The Marketing Tree

The sole purpose of marketing is to sell more, to more people, more often and at higher price

What do a tree and marketing have in common? Anyone can plant a 

tree and anyone can do marketing. The trick in both cases is knowing how to make it grow and thrive.

1.       Define WHAT marketing success looks like for your organization. - TRUNK
2.       Identify WHO you need to reach for your marketing to be successful. - BRANCH
3.       Figure out HOW to most effectively reach your ideal supporters.- LEAVES

...answer to all the 3 above you can market your mission with confidence

When people hear your name, they conjure up a set of impressions that influence how they think and buy. Those thoughts define your brand.

Your brand resides in your customer's mind as a result of all the impressions made by encounters with your name, your logo, your marketing messages, and everything else that people see and hear about your business.

Something as basic as your business address contributes to how your brand is perceived. For that matter, every time someone walks into your business and looks around, visits your Web site, meets an employee, or glances at your ad, that person forms an impression that leads to a mind-set about your business.

Therefore, Setting up a right Mindset about your brand is a key to Marketing success, which is the TRUNK of your Marketing Tree, without which the establishment firms differs; Step1: So list down all the possible mindset you want your consumer to move around and basis which pick up the one you feel strongly about and Gun for the Success

It may seem daunting, getting to know your customer. Sounds expensive and time consuming, doesn’t it? It’s actually not. All it requires is a good ear.

Start by paying attention to where your customer hangs out. If it’s on Twitter, assign someone in your company’s marketing department to pay attention to what your demographic is tweeting about.

If your customers are business owners that aren’t really online, attend local networking events and ask questions. And listen. You can learn a surprising amount simply by asking questions.

Create surveys and ask customers and contacts to take them (it’s a good idea to offer an incentive for doing so).

Step2: Branch out the to the stated illustrations and you might able to define your customer better and you’ll find that by knowing your customer better, you will able to deliver better results through products, marketing and innovation your customers actually want, This Process is the BRANCH process; wider the better as it will help the leaves reach light

“Without targeted marketing plan you will never hit the Bullseye”

How can you develop profitable relationships in this cluttered environment? The answer lies in one-to-one marketing strategies.

One-to-one marketing lets you create a connection with your customers across multiple touch points. Whether it’s an in-store promotion, a direct mail piece, an email, social media post or a phone call, you need to let your customers know that you understand them and have the services and/or products they want based on information they’ve provided.

Here are some tips (Step 3) to help you navigate this new era of marketing without breaking the bank

• Establish a relationship
• Leverage your data to create relevancy.
• Make your marketing message consistent.
• Solutions providers should be partners, not vendors.
• Empower your sales team.
• Create emotional connections with customers

Step3: One-to-one marketing is for every brand. You just have to know how to use it; we call it a LEAVES process, more they are its Better, withered tree doesn’t last long.

Have you planted your Sapling Today for a better Tree Tomorrow