Your Marketing Year: Forward Planning for 2014

Planning of Mobile Marketing: Trends to Leverage in 2014

The mobile marketing apps and strategies can help one reach customers on the go, which is the need of an hour for 2014

• Increased Personalization and Customization of Messages will enable in increasing stickiness towards product
• Location-Based Marketing (Geo-Tagging) will alow a brand to connect easy with the consumers
• Narrowcasting; your experiences counts and the brand is ready to provide You those experiences bases your social media footprint and content  
• Tweet Size (Even Shorter) Content; content to get shorter as the evolved consumers attention span is decreasing with their fast pace life; shorter the message results in a better delivery
• Customer Referrals; the Gamification of Mobile Ads Will Continue
• Multimedia Messaging Service and Rich Media Messaging will be at its peak

Power of Content Marketing

2014 is the year when the content marketing category finally matures and newer players in the space — brands, agencies, media houses, media channels, startups — will enable achieve the real scale.

• Content will be its own role or department
• With the growing anxiety in the content space lots of media houses, agencies, etc will invest in creating their own or hiring services of a content development team
• Content will be at its Prime on Sampling aswell as Cost:
• With the evolution of the consumers and their reliability towards content (entertainment or Information or news) More and More Brands will now sample content to promote their brands more relatable to the consumers; which might bring an upswing in Content Sampling Cost for brands
• Regulations around content advertising will increase
• Content being the need of an hour lots of regulatory bodies have emerged and IP  rights have taken its precedence, making it tough for stringent for brands to sample content
• The CPV native bubble will burst. – Digital content
• CPV (cost per view) has always been the selling model for brands to showcase the success ratio of sampling Content for their brands; but with the developments on Digital content space brands will want to see ROI on this; which means they will demand for CPA (cost per Action) instead of CPV, increasing the lead generation

Source: CIO | Mashable | Forbes | Mobile marketing | Experian | Xander Marketing