Engage with Music: Label a Need or Myth

Its true !!! there has never been a better time than now to be an independent artist. 

More easily and efficiently than ever one can build digital recording studio at a convenient venue, connect with fans via social media and distribute your wares around the world via artiste friendly companies. 

Is it a DIY world ?

Thanks to powerful, affordable technology, you can cover the bases — from creation to marketing to distribution to retail — without anyone’s permission, entirely on your own.

So who needs a record label?

The short answer is that nobody needs a record label.

The long answer depends on your goals as an artist. 

You'd be surprised, what exactly do we need record companies for again, If there is no music industry, how we as musicians supposed to earn a living from their work? selling direct to the public. It's true the internet has been brilliant for artists in many ways, giving them an alternative route to make contact with and sell directly to fans, but record labels do much more than distribute to retailers.

Without a record company and the label to be on one own, there will be a point when we as artists will need help and support and finance, for getting us to more people and being able to pull the strings when needed to get us on a TV show – those moves are harder to do when we're a bit more independent

We may have understand how across market music scenes work, but we know little about the industry in mainland world. Though there are established musicians/ singers/bands who has decided to sign with labels for the across the world, because they had people all over world who could work the record in individual territories. Judging by their success in world, i think they made the right decision.

It's also simplistic to say majors are evil while indies are good. What is important is to be on a label that "gets you". "There is a really cliched view out there about record labels,". Over the past decade labels have realised they're not the only game in town and they have to justify their existence hence, they all have invested in young online promotion and social media departments, as the public sees the artist and hears the music, but what they don't see is the whole world of people doing things behind the scenes to help them.

We still need labels. We've got to remember they've got marketing teams, press teams, radio pluggers, accounts departments and when we get bigger we need help with that stuff. we need a good team around us. OK, maybe we could hire those people ourself and set up our own label, but there's something to be said for deciding that we want to make music and be creative, and we don't want the hassle. we can be really creative but not very good at business and marketing. 

We should appreciate about record companies is that they present and nurture artists, That doesn't exist on iTunes, it doesn't exist on Amazon. That's what a record company does, and that's why we as artiste like record companies. People look at record companies like they're obsolete, but there's a lot of soul in there – a lot of people who care about music, and that's very important.