Brands Turn to Music to Market Content, Reach Consumers

When for most bands in the slumping music industry, the day of big budget videos is a luxury of the past. But in todays era of the viral music video, has made us found a new avenue to make this art a reality: corporate sponsorship.

Brands Turn to Music to Market Content, Reach Consumers. Smart brands are now putting music to work as part of their social marketing strategy

 

CokeStudio, Necafe basement, The Dewarists, VFestival, etc. are many first examples of prominent corporate sponsorship of a major music video that has paid off handsomely – there are clips which has received close to a million views a day in the first week of launch.

This makes the Music a must content integration product amidst the corporates to leverage their brand story