Do you have watch worthy videos?

Celebrating creativity and excellence in content publishing

Over my last blog we discussed about owning media as a precedent and renting media will be aid as a media multiplier

In Today's blog we will highlight the importance of creativity enabling us to Own the media space

Across trade community of media and marketing, stakeholders talk about out of box but value for money thinking, which invariably highlights the importance of creative thinking and thereby resting the Idea of engagement through content

Content making is all about how creatively one shows the messaging, similar to the creative directors (CD) job in an ad agency, the difference therefore lies in the volumes of the content, more content more views and repeat views and thereby higher possibility of it being viral

A campaign being Viral is a factor of the messaging delivered in the process of being creative and thats what determines that do you have watch worthy videos ?

Steps to achieve those are:

1. Make it different:  Some examples of businesses that get it are: Quicksilver dynamite surfing | Designer Mark Ecko tags Air Force One
2. Make it short: 30 seconds is good. 2 minutes max. A lot longer is not a lot better. Shorter is fine.
3. Give it an attention-grabbing title like Dog drives car!! Think advertising. Give your video a headline that will draw attention.
4. Use the power of the thumbnail: YouTube gives you three options for thumbnails when uploading a video. Make sure that the thumbnail you choose is clear and intriguing.
5.  Get comments: Comment on your own video, and get other people to comment on it too. The more comments the better.
6. Tag, you’re it! YouTube allows you to tag videos. Use that. But don’t tag generically, tag creatively, specifically. Tag with SEO in mind. Be different.
7. Build buzz: This is where the rubber hits the road. Once you have a good video and have uploaded it to YouTube, the magic is in getting people to watch it. You start by using some good, old fashioned marketing.

Once you make it there, your views will skyrocket.

And remember, YouTube is not the only game in town: There are scores of video sharing sites: Funny or Die, MSN, AOL, Yahoo, TubeMogul, Metacafe, Blip.tv, CollegeHumor, DailyMotion, Crackle, and many more.