Owning Media, Not Renting it !!!

Content engagement is what we discussed last. And we agreed content now needs to be looked as engagement.

With the thought of engagement and to make it large in there, we are seeking a useful strategy. 

Strategy, which makes content engaging enough for brands to leverage their existence and indulgence with consumers is therefore the best strategy a brand can adopt 

With the current run of brands who wants to gallop on the consumer engagement track have started developing their niche by influencing a segment of people to make it a brand story. That's where content marketing takes it's precedent, as these brands are early adopters in the space, therefore would be strategically correct to say content marketing is all about Owning Media Not just Renting it 

Renting media shouts the presence makes people aware about you. therefore is considered as a best reminder strategy.

On he other side Owning media builds association of a brand while Renting it just creates noise. With current Pepsi-MTV and NDTV - Micromax alliance or Mahindra Blues as association towards Jazz music, Standard chartered Mumbai marathon is a movement, etc in the market proves it right that Owning media is the way forward. 

World brands have realised this and betting big on content association and thereby, Owning media space is a vital way forward !!!