While in my last blog, we introduced Content as the king !!!
And guess what it's true, because since last I have been engaged in multiple conversations
which reaffirms thought process of Content as the King, as Content is now
looked upon as an engagement piece too. Content: Engagement at the Core
While we as marketers, earlier were use to passive
communication and thereby making a big noise of our existence reflects in immediate
offtakes, as consumer back then was waiting for us; now is the phase were
consumer has avid choices and thereby enables them to access their choices
which gives emergence to brand from passive to active interaction across all
platforms with them. This is what we as marketers refer to as Brand Engagement.
The emergence of digital interaction (social media, blogs,
etc.) has shout out loud the importance of engagement and as social engagement
has attain certain maturity which has made the market realised the importance
of Content.
It is content which drives the brand and makes it talking
point across their digital strategies, as earlier TOMA was through Passive now
TOMA is only registered if you as a Brand are Active, with engagement at the
core. Google with a goal to provide search engine users the most
relevant and useful results possible has launched Google Hummingbird, which is
a complete overhaul of the entire search algorithm, as it has changed the way
data is pulled for search engine results. This insights allows us (marketers) to be on toes for the brand
to make ‘Best Utilization of Resources for Engagement’, therefore, developments
in the realm of Brand Contest, digital crowd sourcing, travel stories,
performance stories, bloggers meet, etc. are few strategies which we as
marketers love to adopt. As it is the Content engagement strategy; which is
considered to be the cheapest and the most effective strategy for the brand to
engage with consumers. Thereby, it will wise to pronounce for, 'Content, engagement
being at the Core' as every marketers
Pet.
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