Not believed till I witnessed the recent change in my life which made me enter to the world of content, went with an intention of advertisement revenue and channel growth, which made me later thinking the explosion of niche channels which always fights with the biased and ever demanding distribution network, but it's the vision of the broadcaster and potential of its niche content which makes them bullish and compromise on making the television channel available.
Marriage of Digital with Television is worth 7 vows;
Content produced for television channel had until yesterday only one avenue of dependency for distribution today digital made it reach it's true potential of growth and economies.
Digital and television while reached at its peak on individual life, it's their marriage where when they decided to walk the path of life together they gave birth to Content On Demand (COD)
Yes !!! Content On Demand made things possible for them; the child of today's world, the prodigy child, the child which before birth made the world talking and feel bullish
Be it words, audio, pictures or video, individually each of them or in mixes, all this in today's digital world makes life so bullish and makes everyone of us so connected that possibilities of touching the sky is not merely a thought but a reality now, with the information we have it readily available in abundance, this information is nothing but just Content which everyone is thirsty off. YouTube realised and ruled the market but now the world realizes and has given Content On Demand it's existence !!!
COD a prodigy child has now attaining its full grown potential the world realises and so has India, the emergence of 4G brings the revolution in India too.
This revolution opens gateway for COD to attain its full grown potential.
COD will reach its potential by individual like us who is ready to pay a price for it. Either by view (Payperview) and or download by time period or by owning it.
It's a space to watch and explore with open arms
Like they say "future generation will be addressed with IP addresses then name, likewise your house will be recognised with setopbox number and not house or flat number"
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