CONTENT CREATORS AND NET NEUTRALITY

What is Net Neutrality?

Protect your right to access what you want and how you want it on the Internet

The Internet has become so much a part of the lives of most of us that it is easy to imagine that it will always remain the free and open medium it is now. We'd like to believe it will remain a place where you can always access any lawful content you want, and where the folks delivering that content can't play favorites because they disagree with the message being delivered or want to charge more money for faster delivery.

But there are no such guarantees.

Why is Net Neutrality important for businesses?

Net Neutrality is crucial for small business owners, startups and entrepreneurs, who rely on the open Internet to launch their businesses, create a market, advertise their products and services, and distribute products to customers. We need the open Internet to foster job growth, competition and innovation.

Net Neutrality lowers the barriers of entry for entrepreneurs, startups and small businesses by ensuring the Web is a fair and level playing field. It’s because of Net Neutrality that small businesses and entrepreneurs have been able to thrive on the Internet. They use the Internet to reach new customers and showcase their goods, applications and services.

No company should be able to interfere with this open marketplace. ISPs are by definition the gatekeepers to the Internet, and without Net Neutrality, they would seize every possible opportunity to profit from that gatekeeper control.

Without Net Neutrality, the next Google would never get off the ground.

What’s at Stake for Content Creators in the Net Neutrality

Source: digitalinformationworld

Luckily for big and small content providers alike, the open and unfettered internet--where all data is theoretically treated equally and neutrally and consumers can access content quickly without fear of a site being deliberately blocked or choked off by broadband providers

Hence, As for businesses it is, the same is for the Content providers, Net Neutrality is a boon, providing freedom of speech to all the Content Creators.

We as Content providers rely on two forms of monetization to subsidize content: advertising and subscriptions.

Consider a world without Net Neutrality, where internet speed zones are allowed to collect tolls.

Content companies with money to burn could command an unfair advantage over small-fry competitors who can't afford the extra charges and whose users won't tolerate the extra costs being passed on to them.

Remaining in the slow lane, you run the risk of passengers departing your vehicle in droves and hopping aboard faster content vessels-whether it is your rival's blog, online magazine, video channel, or otherwise.

Prediction on how the Net Neutrality issue will shake out in the coming years and decades, ‘Widespread public indifference to the issue is a big hurdle--the fact that most people don't know or care what Net Neutrality is, Even if the current battle is won, the war will be far from over, and the telecom industry isn't likely to give up without a fight. I believe it's only a matter of time before lobbyist money triumph over fairness and equality’